That’s what kept him going,” Harold recalled.
“He would come to the store and just talk to people. Harold’s grandfather Jake passed away when Harold was young, but his dad Joseph was still coming down to the store to help until a few days before he passed away at the age of 92. Paul Harvey used to be a spokesperson for True Value and stopped by the store once when he was speaking in the Joplin area. Harold displays a picture in his office of Paul Harvey talking with his father at the hardware store. “I never knew to do anything different than help with the family business,” he said. He graduated with a business degree from University of Missouri-Columbia in 1977 and came back to help his dad run the store. Harold was always involved with the business growing up. Today, Harold Berger, the grandson and son of Jake and Joseph Berger, is the owner and manager of Pearl Brothers True Value Hardware. Later, they added a large room providing a much more open area to expand their product selection. With this change, they were no longer a pawn shop, nor did they offer sporting goods because many other larger retailers coming to the area offered sporting goods.
In 1964, they moved the business to the location where it is today on Joplin’s Main Street, and joined True Value for which the name today is known as Pearl Brothers True Value Hardware. They did not make any name changes since it was a well-established business. In 1949, father and son Jake and Joseph Berger, businessmen from Kansas City, Mo., who moved to the area and purchased the store. The initial store opened as a hardware store offering sporting goods and a pawn shop. The actual Pearl brothers originally opened the hardware store at 2nd and Main in Joplin. Pearl Brothers Hardware store in Joplin, Mo., has been around since 1905, although it has not always in the same location that is today.
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